SPI was retained to assist in the creation of an agenda for the support of the region's digital media cluster. Specifically, the assignment consisted of a review of existing support structures, an identification of appropriate interventions for the sector and an outline of possible impacts from such support, including inward investment and exports.

The Office of the British Film Commissioner, the Government body set up to increase inward investment to the UK, commissioned SPI to study and analyse the UK’s international competitive position with regards to attracting international film productions.