SPI was retained to assist in the creation of an agenda for the support of the region's digital media cluster. Specifically, the assignment consisted of a review of existing support structures, an identification of appropriate interventions for the sector and an outline of possible impacts from such support, including inward investment and exports.

SPI undertook an extensive development study on a proposed digital screen initiative, which would create a digital cinema network across the East Midlands region. SPI examined the proposal from the perspectives of technology, business models and market demand.