The squeeze on independent cinema: guest comment on ScreenDaily.com

SPI Chairman Jonathan Olsberg has contributed a guest comment to ScreenDaily.com assessing the current squeeze on theatrical space for independent releases. The comment explores the factors that are placing unprecedented pressure on independent cinema – including the rising number of releases, a packed tentpole pipeline and the emergence of event cinema and alternative content. Against this backdrop, the comment underlines the vital importance for distributors of establishing ongoing engagement with cinemagoers – in a process described by SPI as “The ADOD Principle”.

Read the article on ScreenDaily.com here.