SPI’s Associate Director Speaking at the Mixed Reality Conference in Sweden

Olsberg•SPI (SPI)’s Associate Director, Eleanor Jubb is speaking at the Mixed Reality Conference in Ystad, Sweden this week.

The two-day event, running 5th-6th September, is the leading conference on fiction tourism and destination management. It is organised by Film i Skåne, Film London and the City of Ystad.

At this conference, Eleanor will share insights from SPI’s past screen tourism studies (see SPI’s study on the impact of film and television tourism across England here) and present key lessons on measuring and maximising the value of this activity (see SPI’s Economic Impact Toolkit for English local authorities to measure the value of filming here).

Eleanor will be joined by delegates from across Nordic countries, the UK and beyond.

See the full programme here.