Screen West Midlands - High-level Market Research
In July 2010, Olsberg•SPI was commissioned by Screen West Midlands to conduct high-level market research and intelligence to capture and analyse Screen West Midlands' funded clients, networks, and stakeholders’ perceptions of the quality of its services, and more generally, its overall offer. The study included conducting an in-depth online survey, the results of which were analysed and presented to the client to enable them to act strategically at a time of acute political and funding uncertainty.